A checkout has one job. Take someone who decided to buy and get them to the end without a second thought.
Everything extra costs money.
The job of this flow
[Product name and the flow you walked through. Confirm it on screen before writing.]
Where it leaks
I check the same five things in every flow.
- Does the value show up before the ask, or after it.
- [Check 2.]
- [Check 3.]
- [Check 4.]
- [Check 5.]
[Leak 1: what you saw on the screen.]
[Leak 2.]
What I’d change
[The fix, one per leak.]
The rule to take away
[One line a founder can apply to their own checkout today.]