# Sayed Elmarakpy

> Growth designer in Cairo and founder of NTFLOW. Finds where digital products lose users and shows the reasoning in public.

## Pages
- [Home](https://elmarakpy.com/index.md): who I am, ventures, work, about
- [Lab](https://elmarakpy.com/lab/): teardowns and build notes

## Case studies
- [IGRC Square](https://elmarakpy.com/work/igrc.md): Cybersecurity across Egypt and Saudi Arabia. I designed and built the whole site in Framer, so a technical service reads as something a board can trust.
- [Geet](https://elmarakpy.com/work/geet.md): Food and drink, Saudi Arabia. One app to find a restaurant, book a table and order delivery, on iOS and Android.
- [Madmoon](https://elmarakpy.com/work/madmoon.md): Fintech, Egypt. An escrow app for buying and selling online, designed around one question: can I trust the other side?

## Lab
- [The last step is where checkouts lose people.](https://elmarakpy.com/lab/checkout-last-step.md): A checkout has one job. Take someone who decided to buy and get them to the end without a second thought.

## Ventures
- [NTFLOW](https://ntflow.com)

## Elsewhere
- [LinkedIn](https://www.linkedin.com/in/sayedelmarakpy)
- [X](https://x.com/sayedelmarakpy)
- [Instagram](https://www.instagram.com/sydelmarakpy)