---
title: Sayed Elmarakpy · Growth Designer, Founder of NTFLOW
canonical: https://elmarakpy.com/
description: Growth designer in Cairo. I find where products lose people and show the reasoning. Founder of NTFLOW.
---

# Sayed Elmarakpy

Growth Designer. Founder. Building in public.

I find where products lose people, and I show my reasoning.

## Ventures

- **NTFLOW**: A design studio for founders whose product looks right and still doesn't convert. Where I do client work. (https://ntflow.com)
- **NTGROW**: [One line: what it is, who it's for.]
- **NTSPIRE**: [One line.]
- **LayerLens**: [One line: a Figma plugin that ___.]
- **Moodboard**: [One line: a moodboard tool for ___.]

## Selected work

- [IGRC Square](https://elmarakpy.com/work/igrc/): Cybersecurity across Egypt and Saudi Arabia. I designed and built the whole site in Framer, so a technical service reads as something a board can trust.
- [Geet](https://elmarakpy.com/work/geet/): Food and drink, Saudi Arabia. One app to find a restaurant, book a table and order delivery, on iOS and Android.
- [Madmoon](https://elmarakpy.com/work/madmoon/): Fintech, Egypt. An escrow app for buying and selling online, designed around one question: can I trust the other side?
- **RAQI**: Fashion retail, Cairo. A Shopify store built from zero: product pages, payments, shipping. [The problem it solved.]
- **Dermazone**: Health and beauty. Product design, website and design system, built around the path to purchase.
- **SUMMIT by ACTS**: Events and education. Information architecture, UX, copy and UI across several platforms.
- **Healthera**: [Sector]. [Scope in one line.]

## Clients

Healthera, Saudi Arabia Railways, Social Development Bank, Sanotact, node, Maddox Pharma Swiss, blvdworld, Consultitude, toot, ACTS, Eltizam, NHC, Education Global UNI, CI Capital, Mahfazty, Beltone, GS1 Egypt, Dermazone, Trend Store, Keheilan, Mu'een, Willy's, Goalngo AI, Invobot, EXL, Smart Arches, azooma, NZMLY, Vital Nutrition, IGRC Square, InstaConsult, RAQI, DamahTech, Clean Fly, nupo

## Lab

- [The last step is where checkouts lose people.](https://elmarakpy.com/lab/checkout-last-step/): A checkout has one job. Take someone who decided to buy and get them to the end without a second thought.

## About

I kept watching founders pay for design that looked good and did nothing. Nice screens. Launch day. Then the numbers stayed flat.

So I treat every screen as a business decision. Where does someone hesitate. What are we asking before we've given anything. Which step costs the most people.

I run NTFLOW from Cairo. I've spent [X] years shipping [X] products for founders in [markets], and I build in public, so the misses show up here too.

## Elsewhere

- [LinkedIn](https://www.linkedin.com/in/sayedelmarakpy)
- [X](https://x.com/sayedelmarakpy)
- [Instagram](https://www.instagram.com/sydelmarakpy)
- [NTFLOW](https://ntflow.com)